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كتاب التسويق باختصار

Mohammed

اخر تحديث :

التسويق باختصار

تأليف : حسين محمد حسين اسماعيل

نشر : دار الحامد للنشر والتوزيع

2013

وصف الكتاب

يستعرض الكتيب أساسيات علم التسويق، حيث يعطي نظرة واضحة عنه بشكل مختصر غير مخل ولا ممل.. ويستهدف كل المهتمين بالتسويق من الباحثين والطلبة ومدراء الشركات ولكل راغب بمعرفة علم التسويق.

تم تقسيم محتوى الكتيب في فصلين أساسيين على النحو التالي:

الفصل الاول: مقدمة في علم التسويق تتحدث عن مفهومه و أهميته و مراحل تطور التسويق و الأخطاء التسويقية الشائعة.
الفصل الثاني: المزيج التسويقي وإستراتيجياته بالإضافة إلى حالات عملية مختارة تختص بكل عنصر من عناصر المزيج التسويقي.

يتميز الكتيب بالإختصار في الطرح مع سهولة العبارة و تعزيز بعض المواضيع بالحالات العملية لكي تنجلي الرؤية أمام القارئ بشكل واضح.

رابط الكتاب

حقوق الكتاب محفوظة لدار النشر

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