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علم النفس التنظيمي

كتاب الأسس العلمية للعلاقات العامة

Mohammed

اخر تحديث :

الأسس العلمية للعلاقات العامة

اسم المؤلف:

علي عجـوة

نشر : عالم الكتب للطباعة والنشر والتوزيع, 1985

نبذة النيل والفرات:

بعد ان امتلأت السماء بالأقمار الصناعية الخاصة بالاتصالات وخاصو في ثمانينات وتسعينيات القرن يرى الدكتور ( على عجوة) أن المجال أصبح رحبا أمام فن العلاقات العامة .. ولمعرفة المزيد عن هذا الفن وأسسه العلمية يقدم لنا كتابه هذا .حيث ينتاول في فصوله السبعة تطور العلاقات العامة وتنظيم إدارتها ، ليتطرق بعدها إلى بحوث العلاقات العامة والتخطيط الاستراتيجي لها والاتصال في هذا المجال. ويقدم أيضا المؤلف فصلا في تقويم خطط العلاقات العامة ومجالاته وأدواته ويختتم كتابه بحديث عن وكالات العلاقات العامة في المجال الدولي.

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