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الاعلام والاتصال

كتاب ‫نظرية ماكويل للاتصال الجماهيري

Mohammed

اخر تحديث :

‫نظرية ماكويل للاتصال الجماهيري

ترجمة : أيمن باجنيد / عبير خالد

يعد كتاب "نظرية ماكويل للاتصال الجماهيري» أحد المراجع التي لا يستغني عنها طلبة الإعلام حول العالم، وهو مرجع مهم للمهتمين من أكاديميين وباحثين في مجال الاتصال الجماهيري، وإثراء المحتوى الأكاديمي العربي بترجمة أمهات الكتب والمراجع المعتمدة في الجامعات العالمية بمثل هذا الكتاب يجعل من دراسي الإعلام والمهتمين به يتشربون البعد الفلسفي للنظريات والقضايا المختلفة المرتبطة بالإعلام. جاء ذلك على لسان د.أيمن باجنيد (أحد مترجمي الكتاب) خلال إشادته بمبادرة منتدى أسبار الدولي بإصدار الترجمة العربية لهذا الكتاب القيم.

عبر ثمانية أجزاء و عشرين فصلاً يتطرق لكتاب نظرية ماكويل للاتصال الجماهيري لنظريات ونماذج الاتصال الجماهيري وهل تمثل وسائل الإعلام الجديدة نظرية جديدة، كما يتحدث عن بنية الإعلام وأدواتهواقتصاد وسائل الإعلام وحوكمتها والاتصال الجماهيري العالمي. أيضاً يتحدث الكتاب عن المؤسسات الإعلامية وإنتاج ثقافة وسائل الإعلام والمحتوى الإعلامي: قضاياه ومفاهيمه وأساليب تحليله وأيضاً الجماهير وتاثيرات وسائل الإعلام وكذلك الأخبار والرأي العام والاتصال السياسي ويختتم

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